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LV= Broker enters driving schools market through Lloyd Latchford panel

Press release: 20/06/2014

LV= Broker is launching in the driving schools insurance market through specialist broker Lloyd Latchford. The deal is an important first step in LV= Broker's strategy to grow in this market over the coming year.

LV= Broker is now underwriting products for both individual instructors and driving schools across the UK. The partnership will allow it to access a thousand clients who currently buy their insurance through the Lloyd Latchford panel and is anticipated to generate additional income for LV= Broker over the coming 12 months.

The product that can be bought through the Lloyd Latchford panel offers customers comprehensive cover with a range of extra benefits. Benefits include cover for loss of keys, personal possessions and mis-fuelling for those who accidentally put the wrong fuel in the car. The product also offers customers a guaranteed no claims bonus.

We are delighted to have LV= Broker on our panel for our driving schools product. LV= Broker has an excellent reputation for customer service and claims handling and will be a great addition to our panel.

Rob Callum, Personal Lines Director at Lloyd Latchford

The driving schools market has a lot of potential. Lloyd Latchford is a specialist in this field and this deal will give us access to a range of clients in line with our risk appetite. We are looking forward to working with them and growing our share of this market.

Michael Lawrence, Personal Lines Director at LV= Broker

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5,800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.