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LV= Broker appoints new Strategic Account Manager

Press release: 21/08/2014

LV= Broker has appointed Alex Blanchard as a Strategic Account Manager for key personal lines accounts including Swinton, A-Plan, Coversure, Europa Group and Esure.

In his new role, Alex will be responsible for managing and developing LV= Broker’s relationship with these brokers and other partners, and will act as the main point of contact for the accounts. He will report into Iain Thomas, Head of Personal Lines Sales, and will be based in Brentwood.

Alex joined LV= in 2010 as one of the first trainee underwriters to take part in the LV= Broker Underwriting Academy. During his first year, he gained valuable experience by working across all areas of the business and quickly became an assistant underwriter where he handled referrals. More recently, Alex worked on a number of analytical projects in his role as a Strategic Portfolio Underwriter.

It is great to see that our academies are helping talented people develop and progress their career in LV= Broker. Relationships with broker partners are key to the success of our business and Alex has already established a great relationship with many of those that he will be working closely with so I’m sure he will be very successful in his new role.

Michael Lawrence, Director of Personal Lines at LV= Broker

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.