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LV= Broker appoints new head of product delivery

Press release: 03/07/2014

LV= Broker has appointed Carl Berriman as Head of Product Delivery. Carl will work with LV= Broker’s software house partners to enhance product delivery to brokers and their customers.

LV= Broker is investing in its technological capabilities to provide brokers with a market leading e-trading service. Carl will oversee product development and testing, as well as product validation across the Highway and ABC products. He will report into Michael Lawrence, Personal Lines Director and be based in Brentwood.

Carl has over 25 years’ experience of working in the industry and joins from Markel Insurance, where he was responsible for the business’s strategic projects for the past four years. Carl has also previously worked for Churchill and Hiscox.

Michael Lawrence, Personal Lines Director at LV= Broker, said: “Carl is joining us at an exciting time as we have ambitious plans and improving our product delivery will play an important role in these plans. Carl has both the technical expertise and experience to help us drive forward our current product delivery strategy. We’re delighted to welcome him to the team and we’re looking forward to working with him.”

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5800 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.