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LV= Broker appoints head of motor pricing

Press release: 03/03/2014

LV= Broker has strengthened its pricing team with the appointment of Tim Rourke as Head of Motor Pricing.

Tim has been recruited to assist in growing both the ABC and Highway motor books and build on LV= Broker's personal lines success.

Tim, a fellow of the Institute of Actuaries, has more than ten years' experience in insurance pricing and previously headed up the personal lines pricing team at Ageas where he worked on its motor and home products. He will report to Hugh Kenyon, LV= Personal Lines Pricing Director.

Tim is joining us at an exciting time as we have ambitious plans for 2014. We are planning to grow our personal lines business this year and Tim's industry knowledge and valuable experience will further support our expansion plans.

Hugh Kenyon, Personal Lines Pricing Director, at LV= Broker

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5,700 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.