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Catch up with the latest press releases from LV=

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LV= Broker appoints Director of Broker Strategy and Performance

Press release: 24/02/2011

LV= Broker today announces that Michael White has been appointed director of broker strategy and performance. This is a new role reporting to Phil Bunker, managing director of LV= Broker.

Michael will be responsible for the development and review of LV='s network of brokers. This work will include strategy and compliance, and the development and delivery of a leading edge customer information system.

Commenting on the appointment Phil Bunker said: "LV=Broker is now a significant insurer in the broker market. One of the reasons for this is that we have a wide product range, both in commercial and personal lines, and some very supportive brokers. I am very keen that we recognise and return this support. This new role will help each part of our business to understand the full extent, and the potential, of our relationship with each broker."

Commenting on his new role Michael said: "In a growing business like LV= Broker a role like mine can ensure that we retain a broad view of our broker relationships. We want to encourage brokers to support us across our complete product range."

Michael was previously head of finance for LV= Broker. He joined LV= in 2008 following the acquisition of Highway, where he was an associate director. He is a Chartered Accountant with a background in corporate finance.


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4500 people, and serves over four million customers and members. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider.

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria Group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales number 3232514, is authorised and regulated by the Financial Services Authority, register number 202965. Registered address for both companies: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333