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LV= Broker agrees motor partnership with Reach Financial Services

Press release: 28/01/2014

LV= Broker’s ABC and Highway motor insurance products are now available on the Reach Financial Services panel. The deal will make the product available to thousands of new customers and is estimated to be worth £1 million.

Reach Financial Services is part of Totemic Ltd, a company which was set up to advise those in financial difficulty on how to restructure their outgoings to manage their existing commitments.

Between the ABC and Highway car products, cover can be arranged for a wide range of motor risks. Cover can be arranged for vehicles valued up to £100,000 on Comprehensive and £7,500 Third Party Fire & Theft. Additional cover options include new car replacement, courtesy car, stolen key cover and up to 90 days European cover. Both products offer full cycle EDI functionality.

Thousands of people in the UK are facing serious financial difficulties at the moment and are struggling to make ends meet. As a group, we advise people who have a genuine desire to restructure their outgoings and maintain their financial commitments to find suitable products and services. LV= Broker offers greater underwriting flexibility with its car products, which is ideal for our customer base.

Kevin Blount, Director of Sales at Reach Financial Services

Reach Financial Services has thousands of customers across the UK and this partnership will enable us to expand our car insurance offering to them. LV= Broker is committed to making it easy for brokers to do business with us and providing products that suit a wide range of risks. We are delighted to be working with Reach Financial Services and look forward to a successful partnership with them.

Michael Lawrence, Personal Lines Director at LV= Broker

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For further information please contact:

Sian Reddick,, 0208 256 9359 / 07436 535 972

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5700 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.