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Catch up with the latest press releases from LV=

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LV= Asset Management appoints Graham Ashby and team to run UK Equities portfolios

Press release: 24/08/2009

LV= Asset Management (LVAM), the fund management arm of mutual insurance, pensions and investment group LV=, is pleased to announce four new hires to its UK Equity Team.

As part of LVAM’s continued expansion of its retail funds business, it has appointed Graham Ashby as Head of UK Equities. He will be joined by Michael Crawford, Marcus Chandler and Mira Bhogaita.

Graham was previously Managing Director and Head of UK Retail Equities at Credit Suisse Asset Management and has a strong track record of successfully managing equity income funds – both in the UK and globally. Michael, Marcus and Mira also join from Credit Suisse where they worked with Graham on the wider equity fund range.

Ann Roughead, Managing Director of LVAM, comments: “The team provides a disciplined investment philosophy and process that has produced a strong and consistent track record and presents a strategic fit to LVAM’s existing investment approach. I am pleased to welcome Graham and his team to LVAM and have every confidence that they will deliver value and benefits for our clients and members.”

Graham Ashby, Head of UK Equities of LVAM, says: “LV= was a natural choice for me and my team given its financial strength and strong brand recognition with financial intermediaries and clients. Despite recent stock market volatility, it is also notable that LVAM has continued to expand its retail investment business and remains committed to becoming a significant presence in the UK market. I am confident this longer-term strategy will reap dividends for both investors and members

LV= Asset Management

LV= Asset Management (LVAM) is the fund management arm of LV=, the largest friendly society in the UK

LVAM manages around £7bn of assets on behalf of LV= and a range of partner organisations.


LV= is a registered trade mark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs over 3,800 people, serves around 3.6 million customers and members, and manages around £7 billion on their behalf. We are also the UK’s largest friendly society (Association of Friendly Societies Key Statistics 2008, total net assets) and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority register number 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.