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LV= appoints Victoria Wentworth as brand and life marketing director

Press release: 05/07/2013

LV= has appointed Victoria Wentworth as Brand and Life Marketing Director. Victoria joins from Aviva where, as the International Customer Strategy Director, she was responsible for developing its customer marketing strategy and planning. Victoria was previously responsible for retail sales and marketing within Aviva Europe’s tied networks.

In her new role Victoria will be responsible for the overall marketing strategy and vision for the various products within the Life business. She will also have responsibility for ensuring that all the elements of Life marketing fit the LV= group brand. Victoria will report into Richard Rowney, LV= Life and Pensions Managing Director.

Richard Rowney, LV= Life and Pensions Managing Director said: “As a result of considerable investment in our people, our products and our service, the Life business has grown significantly in recent years. Appointing someone of Victoria’s calibre will help us to continue to be seen as an ambitious player in our chosen markets.”

Victoria Wentworth, LV= Brand and Life Marketing Director said: “LV= has a reputation for its nimble, customer focused approach and as such it is an exciting time to join the team. Its current offering puts LV= in an excellent position for further growth and I look forward to working with the team to help build on the successes they have already achieved.”

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Notes to editors:

About LV=
LV= employs 5700 people and serves over five million customers with a range of financial products. We are the GB’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.