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LV= appoints Steve Treloar as Managing Director, General Insurance

Press release: 09/11/2015

Insurance, investment and retirement group LV= has appointed Steve Treloar as Managing Director, General Insurance. He is expected to join during Q2 2016, subject to regulatory approval.

Steve joins LV= from Aviva where he was most recently Managing Director of Personal Lines. Prior to this he has held a number of senior roles at Aviva and RBS Insurance over a nineteen year career. Steve will be responsible for running LV=’s general insurance business which is the UK’s third largest car insurer and has a growing home and SME product portfolio.

Following an extensive search I'm delighted to welcome Steve Treloar as our new Managing Director of General Insurance. Steve's in-depth knowledge of the general insurance market makes him the ideal person to build on the strong platform that John O'Roarke and the team have created.

Mike Rogers, LV= Chief Executive Officer

I'm very excited to be joining LV=, a company with a strong reputation for quality products and excellent service. The general insurance business is in great shape and I look forward to working with Mike and the rest of the board to help grow and develop it further.

Steve Treloar

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Notes to Editors

  1. The appointment is subject to regulatory approval

Biographical information on Steve Treloar

  1. Aviva Managing Director, Personal Lines Aviva 2014 – 2015
  2. Managing Director, UK Direct Aviva 2013 – 2014
  3. Retail Director, UK & Ireland, Life & General Insurance Aviva 2013
  4. Retail Director, UK & Ireland General Insurance Aviva 2013
  5. Retail Director, UK General Insurance Aviva 2010 – 2012
  6. Managing Director, Motor RBS Insurance 2009 – 2010
  7. Commercial Director, Motor Category RBS Insurance 2007 – 2009
  8. Commercial Director, Direct Line Insurance plc 2004 – 2007
  9. Senior Management Accountant Direct Line 1996 – 2000

For further information please contact:

Nicola Hussey,, 020 8253 5238 / 07468 761 128


LV= employs 6,000 people and serves over 5.7 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.