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Catch up with the latest press releases from LV=

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LV= appoints new member & customer director

Press release: 30/11/2015

Insurance, investment and retirement group LV= has appointed Katie Wadey as its new Member & Customer Director and member of its executive team. Katie will join the company on 18 January 2016 and report to Mike Rogers, CEO.

In this newly created role Katie will be responsible for delivering LV='s strategic objective of being a truly customer centric organisation and developing a compelling mutual advantage for members.

With an extensive background across a range of marketing and commercial disciplines, Katie was most recently Customer Experience Director at Tesco. She started her career at Arthur Anderson and has subsequently held a number of senior marketing roles at BT, RBS, Barclays and British Gas.

At LV= Katie will lead the insight, brand management, sponsorship and corporate communications teams.

Mike Rogers, LV= Chief Executive Officer said: "We believe that there is an opportunity to create the 'modern mutual', a truly customer-centric organisation that delivers great product value from a brand you can trust. Having someone sat around the executive table with responsibility for customers and members is an important step towards LV= being this organisation."

This is an exciting time to be joining LV=. It is already recognised as the UK's Most Trusted Insurer and I look forward to working with the team to help create and deliver even greater value for our customers and members.

Katie Wadey

For further information please contact:

Jon Sellors,, 020 7634 4447 / 07711 701 806


LV= employs 6,000 people and serves over 5.7 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.