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LV= appoints Anna Peak as Broker Marketing Director

Press release: 14/11/2014

Anna Peak, previously Head of Marketing for LV= Broker, has been promoted to the newly created role of Broker Marketing Director.

Anna is responsible for all marketing to the broker channel and manages LV= Broker’s ten-strong marketing team. As part of the new role she will also head up LV=’s new broker insight programme. The insight programme will work closely with brokers to better understand their changing needs. Anna will also continue to develop the broker portal, LV=’s one stop shop for brokers, as part of LV=’s ongoing strategy to grow its digital offering.

Anna has 18 years’ experience of working in insurance and marketing. She joined Highway Insurance in 2003, which was acquired by LV= in 2008. Prior to this she worked for Fortis Insurance as a senior marketing officer.

I have been working with Anna for a number of years now as we have built LV= Broker’s presence in the market. I am absolutely delighted to now be promoting her into this more senior role. She is a key member of my executive team and has been instrumental in transforming our marketing activity from a traditional to a largely digital function. I am confident that she will be very successful in her new role.

Phil Bunker, managing director of LV= Broker

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For further information please contact:

Vanessa Chance,, 0208 256 6996/ 07947 380074

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.