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Catch up with the latest press releases from LV=

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LV= Announces Annual Results for 2009

Press release: 13/04/2010

Mutual insurance, investment and pensions group LV= announces its 2009 annual results

Mike Rogers, LV= Group Chief Executive, said: "Despite another difficult year of continued recession and market turbulence, the turnaround of the LV= business continues according to plan. Our core mission of helping our members and customers to look after what they love has enabled us to do more business with more customers.

"A strong growth in underlying profit reflects our efforts in re-shaping the business and improving our organisational fitness. Improved awareness of the LV= brand, thanks to our distinctive marketing campaigns, has helped to support a strong sales performance across our life & pensions and general insurance businesses.

"Our strong investment performance underpins solid returns for our with-profits policyholders, ahead of most of the market, and we also remain strongly capitalised. In 2010, trading has begun strongly, with sales in the first quarter significantly up on the same period last year."

LV= 25 year with-profits payout outperforms four major proprietary providers


25 year conventional with-profits payout (£50pm, male, 30nb)

LV= members better-off by



Standard Life




Friends Provident




Legal & General




Aviva (CGNU fund)





LV= and LV= Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited. LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 3.8 million customers and members, and manages around £7.7bn on their behalf. We are also the UK's largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority and entered on the Financial Services Authority Register No 110035. LVFS is a member of the ABI, AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.