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Catch up with the latest press releases from LV=

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LV= announces appointment of Cath Keers as Non-Executive Director

Press release: 27/01/2011

Mutual insurance, retirement and investment group LV= today announces the appointment of Cath Keers as a non-executive director. Cath has over twenty years marketing and sales experience and will increase diversity on the LV= board by bringing a wealth of knowledge from a wide range of retail markets.

Most recently Cath worked at O2 as customer director and was responsible for overall strategy and reorganisation of the company to help focus on its customer service and offering. Prior to this, she was marketing director for six years. Before joining O2 in 1996, Cath held senior roles at Next, Avon, BSkyB and Thorn EMI. Cath also is a non-executive director of the Royal Mail group, Telefonica and the Children’s Mutual.

In her role as non-executive director, Cath brings a wealth of retail industry experience to the LV= board. She will join existing non-executive directors Dennis Holt (chairman), Gill Nott, John Edwards, Ian Reynolds, and Mark Austen and will take the total number of board members to nine.

Mike Rogers, LV= group chief executive said: “We are pleased to welcome Cath to the LV= board. Cath has strong marketing experience from the retail sector and we believe she will bring some excellent insight to the board.”

Cath Keers said: “I am very much looking forward to joining the LV= board. I feel a strong affinity with LV= and the journey that the company has undertaken since its rebranding in 2007. I believe that LV= has a great customer offering and I look forward to working with the rest of the board to help the company continue its success.”

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over four million customers and members, and manages around £7.9bn (as at 30 September 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK’s largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.