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LV= agrees sponsorship of Battersea dogs display team

Press release: 10/01/2014

LV= is sponsoring the Battersea Dogs & Cats Home display team. The team is made up of rescue dogs that perform jumps, hurdles, turns, tricks and obedience tasks at canine agility events across the country.

The Battersea display team was formed nine years ago to raise awareness of the Battersea Dogs & Cats Home. It showcases rescue dogs as a viable option for families looking for a dog and highlights breeds that might otherwise be overlooked. The team also helps promote responsible pet ownership including micro-chipping and neutering.

The display team line-up currently includes Frank, the Staffordshire Bull Terrier who featured on series one of Paul O’Grady: For The Love Of Dogs; Twiggy a previously obese border collie; Woody a spritely Spitz; and jolly Jelly, a border collie who also competes in sheep dog trials.

LV= has designed bespoke branded coats for the display team dogs and branded T-shirts for the handlers. The sponsorship deal runs for one year.

This is the first time we have worked with an animal charity and we are really excited to be supporting the team. The display team partnership will help raise the profile of the LV= brand among dog and cat lovers across the country and is aligned to our mission of helping people look after what they love.

Selwyn Fernandes, Managing Director of LV= Insurance

Battersea Dogs & Cats Home’s display team not only promote the amazing work of the charity at high profile events, they also debunk the myth that dogs looking for homes are not obedient or not trainable. There are all kinds of breeds and ages of dogs in the team but they do have one thing in common – they’ve all been under the care of the Home and prove rescue dogs can be just as talented as any other dog.

Ali Taylor, Head of Canine Welfare Training at Battersea Dogs & Cats Home

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For further information please contact:

Vanessa Chance,, 0208 256 6996/ 07947 380074


LV= employs 5700 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Battersea Dogs & Cats Home

  1. Established in 1860, Battersea Dogs & Cats Home aims never to turn away a dog or cat in need of our help. We reunite lost dogs and cats with their owners through our Lost Dogs & Cats Line or care for them until new homes can be found for them, giving them shelter and the highest standards of kennelling and veterinary care.
  2. Since it was founded, Battersea has rescued, reunited and rehomed over 3.1 million dogs and cats.
  3. In 2012 the Home cared for 5,880 dogs and 2,760 cats.
  4. Battersea cares for an average of 400 dogs and 190 cats across its three centres at any one time.
  5. Battersea Dogs & Cats Home rehomes dogs and cats all over the UK.
  6. For further information on Battersea Dogs & Cats Home please visit
  7. Follow Battersea on Twitter @BDCH or