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Catch up with the latest press releases from LV=

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LV= agrees protection advice partnership with RAC

Press release: 04/09/2012

Protection specialist LV= has signed a five year partnership deal with the motoring service provider RAC.

Through LV=, RAC will offer its customers a telephone based advice service on protection products including income protection, critical illness and life cover, and issues such as inheritance tax planning. Customers will also be able to purchase term life and 50 Plus products via the RAC website.

This is the first time LV='s protection advice service has been available through a partner organisation.

The firms will combine their marketing expertise to help increase awareness among RAC customers, advertising in member magazines as well as using both direct and online marketing.

Stuart Tragheim, LV= Business Development Director said: "LV='s continued ambition is to develop new business partnerships to try and help grow the protection market. By partnering with the RAC we hope to increase the number of people who receive financial advice on protection and take the necessary steps to ensure they have the cover in place they need."

About LV=

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.