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Catch up with the latest press releases from LV=

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LV= launches latest 'Little Book of Protection'

Press release: 26/07/2011

Protection specialist LV= today announced the launch of a new version of its Little Book of Protection. The free updated book includes vital reference points and straightforward information for advisers to use as an aid in their conversations with clients, on the different types of protection available.

The book helps demonstrate the importance of protection, by highlighting not only the different types of cover available but also the different lifestyle aspects that could be an important trigger and create a need for protection. For example, the average new family car costs £5,869 annually to keep on the road[i], and between the ages of one and four a child costs their parents an average of £53,586[ii].

The LV= Little Book of Protection is designed to help enable advisers to:

  • Highlight the importance of protection

  • Help combat common hesitations when buying protection

  • Summarise important financial facts

  • Outline different types of protection currently available and what they’re designed to cover

Mark Jones, LV= head of protection commented: "The financial pressures that many people are under can make it difficult for them to look any further than today, but we all need to find more ways of helping to engage people to plan for tomorrow.

"The Little Book of Protection has proved a popular and valuable aid for advisers in the past when speaking to their clients about protection. Our updated version is packed full of plenty of reasons to start a conversation about the types of protection clients should have."

Further details on the LV= range of flexible protection, retirement solutions and investment products is available at

[i] Source: (April 2011)
[ii] Source: LV= Cost of a Child Report 2011


LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,500 people, serves over four million customers and members, and manages around £8.0bn (as at 31 December 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK's largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.