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Catch up with the latest press releases from LV=

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Julie Walters stars in LV= new life insurance advert

Press release: 10/01/2012

Insurance specialist LV= today unveils Julie Walters as the face of its new television advertising campaign for its 50 Plus plan.

The TV advertisement features Julie Walters backstage in her dressing room, prior to going on set, highlighting the importance of planning for the future as there are no retakes or rehearsals in real life. The new advertisement was designed by creative marketing agency redtag and will launch in January 2012.

Geoff Bates, Head of Marketing for LV= Life said: "We thought Julie would be perfect as the face of our 50 Plus plan as she's a much loved personality that people can relate to. We've pinned the message around there not being any retakes in real life to help try and encourage people to think about whether they have adequate insurance in place to help their loved ones or pay for their funeral when they are gone."

LV='s 50 Plus plan launched in October 2004 and is available to 50 to 80 year olds living in the UK. The life insurance plan provides guaranteed cover with a cash lump sum payable on death, without the need for a medical or answering any health questions.

Follow this link to view LV='s new advertisement

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About LV=

LV= employs 5000 people and serves around five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF.