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Catch up with the latest press releases from LV=

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LV= Announces Appointment of John Edwards as Non-Executive Director

Press release: 29/11/2010

Mutual insurance, retirement and investment group LV= today announces the appointment of John Edwards as a non-executive director. John has over thirty years experience working within the financial services sector.

Over the last 15-20 years, he has held a variety of senior roles at HBOS and Lloyds Banking Group, including chief executive of Clerical Medical Investment Group, HBOS’s Insurance and Investment Division, and Lloyds Banking Group’s International Financial Services operation. John has also held a number of non-executive board positions during his career, including roles for St James Place and Esure.

In his role as non-executive director, John will bring a wealth of industry experience to the LV= board. He will join existing non-executive directors Dennis Holt (chairman), Gill Nott, Ian Reynolds, and Mark Austen and will take total board member numbers to eight.

Mike Rogers, LV= group chief executive said: “We are pleased to welcome someone with John’s experience to the LV= board. John will be able to provide us with an enormous amount of advice and expertise that will help LV= to continue to grow profitably and provide value for members.”

John Edwards said: “I am very much looking forward to joining the LV= board. The recent half year results show that despite challenging market conditions, LV= continues to grow and I am looking forward to helping to continue this success.”


Notes:

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 3.8m customers and members, and manages around £9.5bn (as at 30 June 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK’s largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF. www.LV.com.