LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

Insurer LV= Launches New Legal Advice Service

Press release: 04/01/2016

  • LV= Legal Services will offer consumers advice on a range of legal matters
  • Guaranteed fixed price provided upfront
  • Online service will provide transparent and easy-to understand legal advice
  • Access to a dedicated team of specialist legal advisers

From 4 January 2016, insurer LV= is launching LV= Legal Services[1]; a new independent advice service in partnership with UK law firm Lyons Davidson, providing practical and easy to understand legal advice at an agreed fixed rate for:

  • Wills
  • Power of Attorney
  • Probate
  • Conveyancing
  • Personal Injury
  • Employment Law.

LV= Legal Services will be accessible via an easy online quoting system, where consumers can enter their details and requirements, securing an upfront fixed quote for the legal service they require in just a few short clicks. For anyone requiring more specialised advice on personal injury or employment queries, Lyons Davidson's expert advisory teams will be on hand to provide expert support.

In line with LV='s focus on providing services to customers in both a clear and transparent manner, LV= Legal Services will provide an easy-to-understand 'jargon buster' on its website to ensure users can understand the, often complicated, legal terminology.

Most of us need expert legal help at some point in our lives and seeking that advice can sometimes be confusing, stressful and expensive. We want to offer a customer-friendly alternative to people at a price that's right for them and backed by a brand they can trust. Together with Lyons Davidson, LV= Legal Services will offer a transparent and affordable solution for those with a genuine need for high quality legal service and want the security of knowing what their costs will be upfront.

John O'Roarke

We look forward to working with LV= in this exciting development that will highlight the significant role that insurers can play in providing easy to understand, affordable customer-facing legal services.

Mark Savill, Lyons Davidson

LV= Legal Services is accessible via, and 0800 032 8641 with advisers on hand from 8am to 9pm Monday to Friday.

Share with...

What are these?

  1. Google +1

Notes to editors

[1] Services provided by LV= Legal Services are currently only available in England and Wales.

For further information please contact:

Nicola Hussey,, 020 8253 5238 / 07468 761 128


LV= employs 6,000 people and serves over 5.7 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Lyons Davidson

Lyons Davidson Solicitors is a full service national law firm employing 1000 people across 8 locations in England, Scotland and Wales. We deliver our legal solutions direct to our customers and through our insurance partners such as LV=.

Established 43 years ago Lyons Davidson puts the customer at the very heart of how we deliver our services. We understand that dealing with a law firm can be daunting for many people so we strive to ensure that our staff deliver on our 4 core values which are Accessibility, Communication, Commitment and Innovation.

Lyons Davidson Solicitors is part of the Lyons Davidson Group which provides solutions for Law, Health and Technology.

Lyons Davidson and Lyons Davidson Solicitors are the trading names of Lyons Davidson Limited, a company registered in England & Wales (company no. 7592441) authorised and regulated by the Solicitors Regulation Authority. Our registered office is at Victoria House, 51 Victoria Street Bristol BS1 6AD