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Catch up with the latest press releases from LV=

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LV= offers 5% income protection discount for the rest of 2010

Press release: 04/10/2010

Leading income protection provider LV= is offering a 5% discount on income protection for the rest of 2010. The discount will be effective across the board, and included automatically on all quotes from 2 October. This new discount is part of LV='s 'top five' talking points, an initiative designed to help advisers encourage clients to consider income protection, and to celebrate its recent 5 Star Defaqto rating.

Mark Jones, LV= head of protection, said: "We've had a strong year for IP sales so far in 2010, and we want to help continue this momentum. People often believe income protection will be more expensive than it is, so this discount is one of many good reasons for advisers to kick-start a conversation with their clients to think about this type of cover. Year-on-year we see income protection sales shrink, with providers fighting for market share rather than the market growing. While we understand it isn’t all about price, we want to try to help the market expand by finding ways to encourage more people to consider protecting their income, in this instance, by offering lower-cost access to a quality product."

LV='s 'top 5' talking points for advisers


[1] Labour Market stats, September 2010
[2] Defaqto 2008
[3] DWP 2010
[4] Crisis, September 2010

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,000 people, serves over 3.8m customers and members, and manages around £9.5bn on their behalf. We are also the UK's largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.