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Catch up with the latest press releases from LV=

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LV= improves its flexible protection plan rates

Press release: 04/04/2008


Protection specialist LV= has announced that it is improving its term and critical illness pricing across its Flexible Protection Plan product range, with 53% of rates reducing.

Some specific examples are:

  • A male aged 30 next birthday taking out a £100,000 level combined life & CI policy with a 25 year term will now pay £25.97 a month (reduced from £27.00)

  • A female aged 30 next birthday taking out a £100,000 level term assurance policy with a 25 year term will now pay £5.82 a month (reduced from £6.20)

Note: The premiums shown above assume the policy is accepted on standard terms


Chris McFarlane, Head of Protection at LV=, said: "This latest rate review activity is another great example of our commitment to providing quality, competitive protection solutions, for both financial advisers and their clients. Advisers continue to play an important role in helping consumers understand their financial needs and the value of protection, and these improvements ensure that our protection covers continue to be both accessible and attractive.

"Advisers will also benefit from an extra 10% commission when they use our express route to apply for any Flexible Protection Plan cover, reducing both the work-load for themselves, and the risk of non-disclosure."


For more information about the LV= Flexible Protection Plan, including the end-to-end straight-through-processing (STP) system and tele-underwriting services, visit LV= at www.lvadviser.co.uk