LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= improves its flexible protection plan rates

Press release: 04/04/2008

Protection specialist LV= has announced that it is improving its term and critical illness pricing across its Flexible Protection Plan product range, with 53% of rates reducing.

Some specific examples are:

  • A male aged 30 next birthday taking out a £100,000 level combined life & CI policy with a 25 year term will now pay £25.97 a month (reduced from £27.00)

  • A female aged 30 next birthday taking out a £100,000 level term assurance policy with a 25 year term will now pay £5.82 a month (reduced from £6.20)

Note: The premiums shown above assume the policy is accepted on standard terms

Chris McFarlane, Head of Protection at LV=, said: "This latest rate review activity is another great example of our commitment to providing quality, competitive protection solutions, for both financial advisers and their clients. Advisers continue to play an important role in helping consumers understand their financial needs and the value of protection, and these improvements ensure that our protection covers continue to be both accessible and attractive.

"Advisers will also benefit from an extra 10% commission when they use our express route to apply for any Flexible Protection Plan cover, reducing both the work-load for themselves, and the risk of non-disclosure."

For more information about the LV= Flexible Protection Plan, including the end-to-end straight-through-processing (STP) system and tele-underwriting services, visit LV= at