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Catch up with the latest press releases from LV=

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LV= discounts Income Protection by 5%

Press release: 03/04/2013

Protection specialist LV= is offering a 5% discount on all income protection and budget income protection applications received by 31 May 2013. The discount will be included automatically on all new quotations.

Mark Jones, LV= Head of Protection, said "Income protection is often the most important and relevant protection policy for the majority of people. We hope that our sale will give advisers yet more reason to talk to clients about the importance of protecting their income."

To find out more about LV= flexible range of protection products go to

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Notes to editor


LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and the ILAG.

Registered address: County Gates, Bournemouth, BH1 2NF.