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Catch up with the latest press releases from LV=

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Defaqto SIPP Award

Press release: 06/03/2008

LV= is celebrating being awarded a five star rating for its Discretionary SIPP with effect from 1st February. The rating, acknowledges the quality of the product offered by the fast-growing life and pensions provider and this is echoed by the impressive level of sales achieved in the last 12 months.

Matt Ward, Principal Consultant Pensions and Wealth Management at Defaqto said: "A five star rating is a clear statement of the quality of a product and LV='s Discretionary SIPP product comes through strongly in our evaluation."

In addition, Defaqto awarded LV='s Standard SIPP product four stars. Both awards highlight the calibre of product design and expertise which LV= has retained and integrated into its Life and Pensions business following the successful acquisition of Tomorrow and the relaunch of its SIPP portfolio under the LV= brand last month.

Ray Chinn, Head of Pensions at LV= said: "This five star rating for our Discretionary SIPP is welcome recognition of the work we have put in to developing our proposition. With the LV= brand and financial strength behind it, we are now able to take this market-leading proposition to a broader range of advisers, and Defaqto's stamp of approval should reassure advisers and their clients that we are a top tier SIPP provider. This is further evidenced by the Defaqto four star rating awarded in 2007 for our service proposition.

"Our non-discretionary SIPP product only just missed out on a five star rating, but we hope that this time next year we will also be announcing this as a five star product, as the business continues to grow, improve and innovate."

For more information about the SIPP products available from LV= visit