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LV= ANNOUNCES SPONSORSHIP OF CROYDON-BASED CHARITY

Press release: 21/02/2008


The general insurance division of LV= today announced sponsorship of the Croydon Opportunity Pre-School Group (COPG). The charity is a voluntary organisation, which runs two pre-school groups in the borough, one in South Norwood and the other in Selsdon.

COPG plays a vital role in the care and development of children with special needs between the ages of three months and five years. For many children, COPG offers the only opportunity they have to attend a playgroup and it is frequently the only place that can accommodate all of the families' pre-school children and thus provide much needed respite and support for the parents/carers. It has been running in Croydon since 1975 and although the group is partly funded by the local authority, it is heavily dependent on donations.

Formerly known as Liverpool Victoria, LV= is the UK's largest friendly society and employs 250 people in Croydon within its general insurance division.

As well as making a corporate donation of £20,000, the company will focus its fundraising efforts on the charity throughout the course of 2008.

John O'Roarke, Managing Director for the General Insurance division at LV=, commented: We are delighted to be sponsoring the COPG, which has been threatened with closure in the last few years due to a lack of funding. We hope our donation and on-going support will remove this threat and ensure that children with special needs in the area can continue to have access to this fantastic resource.

"As well as the initial donation we will be running various fundraising initiatives throughout the year, encouraging staff to get involved and also providing business support to ensure the long term future of the charity."

Angelene Rackett, Spokesperson for COPG, said: It will never be possible for a group like ours, which operates on a one to three staff to child ratio to be self-financing and the reality is that our continued existence relies on the generosity of benefactors. We are delighted therefore, that LV= has agreed to support us in this way. We have been looking for sponsorship from local companies for many years and we are thrilled that a new and expanding company in the borough has agreed to champion a vital local resource. Every penny raised will be used for the benefit of the children at the group and will help to sustain the service for future families. My colleagues and I are very excited at the prospect of working with the LV = staff."