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Catch up with the latest press releases from LV=

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Seven million Brits holiday without their partner

Press release: 30/05/2014

  • Seven million Brits went away without their partner in 2013
  • One in four (27%) people in a couple now holidays without their partner - up from 10% in 2004
  • The top reasons for holidaying apart are to spend time with friends, have some 'me time' or indulge a hobby their partner doesn't share
  • One in twelve (8%) of those in a couple went away alone on a 'solo-holiday' last year

'Till death do us part, or at least until we go on holiday...

More people are choosing to go on holiday and leave their partner behind, according to new research from LV= travel insurance. In the past year, over a quarter (27%) of those in a relationship went away without their partner, which is equivalent to nearly seven million [1] Brits. The trend is much more widespread than a decade ago when just one in 10 (10%) of those in a couple went away without their partner.

The research shows a significant lifestyle shift in the way people travel with more couples now choosing to holiday apart. The top reasons people give for holidaying apart is to have some time away with friends (24%), to have some 'me time' (16%) or to take part in a hobby or interest their partner doesn't share (14%).

Choosing a break to suit both genders can also prove challenging as women tend to prefer going away with friends for city breaks, spas and short-haul beach trips; whereas men tend to prefer activity-based holidays where they get to take part in a sport such as golf or fishing [2]. Sometimes choosing where to go can be a source of contention too, as one in ten (9%) of those who holidayed apart last year did so because they wanted to visit a place that their partner didn't.

While some couples are separately apart out of choice, others are doing so out of necessity.

One in eight (13%) of those who live with their partner have to take their holiday at different times due to work or other commitments and a further 13% have different amounts of annual leave. Almost one in twenty (4%) say it's cheaper to go on holiday without their other half and one in thirty (3%) have to leave their partner behind to look after the children or pets [3].

Although the majority of couples who holiday apart say they do so to socialise with friends, there is also a large number who are choosing to holiday alone. Almost one in twelve (8%) of those in a couple chose to go away alone last year with the main reason being that they wanted some 'me time' (28%). The 'solo-holiday' is slightly more popular with women than men, as 52% of those who took a solo holiday without their partner in 2013 were female.

For those booking a holiday with a group of friends rather than their partner, it is often better to book a group travel insurance policy rather than take out individual cover. That way if one person needs to cancel, the whole group may be able to make a claim. LV= travel insurance covers groups of up to ten holidaymakers and has no upper age limit.

The way we travel has fundamentally changed in recent years with people going away more frequently and taking part in a wider range of activities. People no longer have to spend all of their holidays with their partner or compromise on where they both go on holiday. Regardless of who you travel with, it's important to have travel insurance to cover you in case of loss or illness while away.

Selwyn Fernandes, Managing Director of LV= travel insurance

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For further information please contact:

Vanessa Chance,, 0208 256 6996 / 07947 380074


All research unless stated otherwise was conducted by PCP research between 21 April and 5 May 2014. PCP questioned a representative sample of 1,000 people in a couple who live with their partner.

  1. According to PCP 51% of British adults live with their partner and according to ONS there are 48.8 million adults in Great Britain so 24,888,000 adults live with their partner. 27% of 24,888,000 is 6,719,760.
  2. On average, women are more likely to want to go shopping (52%) and relax on the beach (26%), while men prefer activities such as sightseeing (49%), cycling and walking (15%).
  3. 2% left their partner behind to look after the pets and 1% to look after the children.

About LV=

LV= employs 5,800 people and serves over 5.5 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.