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Catch up with the latest press releases from LV=

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Britannia Rescue wins Brightside Insurance Group road rescue contract

Press release: 30/01/2012

Britannia Rescue, part of LV=, has been appointed by Brightside Group PLC to provide breakdown cover to its road rescue customers within it's broker division. The win sees Britannia Rescue take on around 90,000 existing Brightside customers from 1 February. The book consists of a range of vehicles including motorbikes and cars, as well as commercial fleet business. Brightside's road rescue policies are sold as 'add on' cover to Brightside's motor insurance customers.

Britannia Rescue was awarded the contract after a review of the incumbent and a competitive pitch. The business will transfer over the course of 2012 and policies underwritten by the following Brightside brands are included: Commercial Vehicle Direct, Motor and Home Direct including Taxi Direct, One Business Insurance Solutions, You Choose and One Bike.

Britannia Rescue is recognised as the fourth largest road rescue company in the UK and is increasingly seen as the partner of choice by brokers. The company also provides branded and white label road rescue products to corporate partners. The company operates a network of over 3000 UK roadside technicians enabling the company to offer unique local knowledge and experience to customers that have broken down. Britannia Rescue also covers the whole of Europe. It receives over 98% customer satisfaction and customers have an average wait of less than 42 minutes.

Andrew Beard, LV= Commercial Director, said: "We are delighted to be working with Brightside Group PLC. A key element of our five year strategy is to grow our partner portfolio so this win is fantastic news for Britannia Rescue. We see 2012 as a year of growth for Britannia Rescue and we are currently in discussion with a number of other potential partners."

Martyn Holman, Chairman of Brightside Broking, said: "We have an excellent trading relationship with LV= across our entire operation, from personal lines business through to van and larger commercial business. This contract gives us a greater opportunity to develop the relationship further. Britannia Rescue provides very high levels of service and we are delighted to be able to promote and recommend them to our clients."

For more information on Britannia Rescue, visit

About Britannia Rescue

Britannia Rescue is the UK's fourth largest road rescue organisation and is part of the LV= group of companies. Britannia Rescue‘s network has over 3,000 breakdown professionals nationwide and average response time is under 40 minutes.

About LV=

LV= employs over 5,000 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

About Brightside Insurance Group:

The Brightside Group plc is one of the fastest-growing insurance broking and financial services businesses in the UK. The Group employs over 750 people and insures over 400,000 people and businesses across the UK.