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Catch up with the latest press releases from LV=

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Bristol's disadvantaged youngsters to benefit from LV= SOS Kit Aid Scheme

Press release: 11/05/2011

Disadvantaged children in Bristol are set to benefit from the first regional day of the recently launched national LV= SOS Kit Aid Scheme. The groundbreaking scheme sees schools, clubs and the public donate their unwanted cricket and rugby kit for re-distribution to disadvantaged children to give them access to a wider range of sports.

Taking place on Wednesday 11th May at Gloucestershire’s home game against Northamptonshire at the County Cricket Ground in Bristol, the Kit Aid regional day will be the first stepping stone in the campaign’s ambitious pledge to collect 20,000kgs of sporting equipment. To encourage as many people as possible to take part in the day Gloucestershire CC will be offering a special discounted entry fee of just £1 after 1pm for anyone donating a piece of kit.

The LV= SOS Kit Aid scheme provides children both in the UK and overseas with access to sport and the regional Kit Aid day will directly benefit the local Bristol Street Games initiative that focuses on delivering sport in a fun, accessible, affordable and inclusive way to young people of all ages in areas of high deprivation in Central and East Bristol.

The action packed day will kick off with Gloucestershire CC players personally donating some of their own kit to the scheme and will include a special coaching session held for local youngsters.

With Bristol being home to one of LV='s largest regional offices, staff will be taking time out from their busy work day to volunteer at the coaching session. Also adding his support to the occasion will be local rugby legend Gareth Chilcott who will be available for interviews.

Encouraging people to support the day former England rugby star Gareth Chilcott said, "It’s so important for children to have access to sport and for many of us it’s something we just take for granted. However there are countless children in this country and around the world who don't have that luxury and that’s why the LV= SOS Kit Aid scheme is so important.

"Like all good ideas the LV= SOS Kit Aid Scheme is so simple. All you have to do is donate some kit or equipment you don't use anymore which is gathering dust around the house and a youngster will benefit as a result – it really couldn’t be simpler. It's going to be a great day at the County Ground so please do come along and support us, you’ll even get to watch some top cricket too!"

Andrew Glatter, LV= Head of Corporate Social Responsibility: "Bristol is one of our largest offices in the country and it is great to be able to support local people here through the LV= SOS Kit Aid regional day. Bristol Street Games gives local children from disadvantaged backgrounds the chance to participate in sports, such as rugby and cricket, that they would not necessarily otherwise try. We are very pleased to support them and hope to encourage the next generation of sports talent in Bristol."

Notes to Editors

What is SOS Kit Aid?

SOS Kit Aid, previously known as SOS IRB Kit Aid, was a rugby only organisation started in 2001 by John Broadfoot an ex-rugby player, junior rugby coach and sales manager of Shell UK who took early retirement at 53 and wanted to put something back into the game. With the support and financial backing of the International Rugby Board in Dublin, he started by supplying secondhand kit to Romania to assist youth rugby.

Nine years later, over 100 volunteers work for SOS Kit Aid producing over £2million worth of donated rugby kit which has been sent to 19 disadvantaged rugby countries – making a real difference. In addition there is a great "green" benefit to SOS Kit Aid because over 300+ tonnes of CO2 emissions are saved by not having to manufacture new kit that recycled kit replaces. In addition, over 75 tonnes of perfectly good rugby kit would now be lying in environmentally damaging UK landfill sites if SOS Kit Aid had not intercepted it and put it to such good use.

What is LV= SOS Kit Aid?

LV= SOS Kit Aid provides both second hand and new rugby/cricket kit to less advantaged children in the UK and abroad. The programme aims to make a positive and tangible impact on young people’s lives by giving children of all abilities and backgrounds the chance to participate in sporting activities. It will also try to promote social inclusion by bringing kit donors and kit recipients together.

LV= SOS Kit Aid is a corporate joint venture between The Lord’s Taverners and SOS Kit Aid Ltd. The new venture has charitable status and LV= is supporting this joint venture as lead sponsor.

The Lord’s Taverners is the official Charity for recreational cricket and the UK’s leading youth cricket and disability sports Charity whose objective is to give young people, particularly those with special needs, a sporting chance. This year The Lord’s Taverners will donate nearly £3 million to help young people of all abilities and backgrounds participate in sporting activities by channelling funding into specific schemes:

  • Encouraging participation in youth cricket, particularly in disadvantaged areas – providing grants towards Non-Turf pitches, funding for youth cricket competitions and donating hundreds of cricket bags to clubs and school teams across the UK.

  • Supporting recreational and sporting activities for youngsters with special needs – donating specially adapted minibuses and sports wheelchairs giving young people vital transportation and access to sport, and providing grants for play and sports equipment.

Fifty per cent of the funds awarded go to cricket projects - equipment and competitions for those young people playing the game at grass roots level in schools and clubs. The other half is awarded to special needs schools or organisations, supporting their work to encourage youngsters to participate in recreational activities and a wide range of disabled sports. The Lord’s Taverners is passionate about providing mobility and supplies specially adapted minibuses at a rate of almost one every week. It is also one of the leading funders of sports wheelchairs.

The Lord’s Taverners benefits hugely from the support its highly regarded members, many of them drawn from the world of sport and entertainment. The list includes Mike Gatting, Alastair Cook, Chris Tarrant, Andrew Flintoff, Bill Tidy, Dame Tanni Grey-Thompson, Rachael Heyhoe Flint, James Haskell and Colin Salmon.

The Lord’s Taverners was founded in 1950 and has raised and distributed over £30m to schools, clubs and special needs organisations in the UK in the last decade.

You can find out more about The Lord’s Taverners and future fundraising events at

The Lord’s Taverners – Registered Charity No. 306054

About LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs around 4,500 people, serves over four million customers and members, and manages around £8.0bn (as at 31 December 2010) on their behalf, via LV= Asset Management (LVAM). We are also the UK’s largest friendly society and a leading mutual financial services provider.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.