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Catch up with the latest press releases from LV=

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LV= enhances protection proposition on Avelo

Press release: 30/11/2011

Protection specialist LV= today announces that IFAs will now be able to quote and apply for its budget income protection (IP) product through the largest comparison portal in the market, Avelo Exchange.

Changes to the Avelo Exchange portal mean that IFAs can now automatically compare premiums for full IP products against those with a limited claim period, such as LV='s budget IP which pays out for a maximum of 24 months.

The budget IP product is available on the Avelo Exchange portal alongside the other policies in LV='s flexible protection plan (income protection, life cover and critical illness), as well as LV='s family income benefit and whole of life cover.

Mike Farrell, LV= Head of Protection Sales said: "The Avelo Exchange portal is used by over 20,000 financial advisers across the UK, so it is good for the market that the portal now also supports income protection products with a limited claim period. The changes give IFAs access to a wider range of products when discussing what level of cover might be appropriate for their clients."

Dave Miller, Avelo Head of Provider Relationships said: The income protection market is growing rapidly and we are pleased that we are able to support our adviser users by ensuring the Avelo Exchange portal provides access to the fullest range of available products. We are therefore delighted to add LV='s budget IP to Avelo Exchange, increasing the options available to our users and allowing them to more readily meet the needs of their clients.

For further information on LV='s full range of insurance, investment and retirement products go to

About LV=

LV= employs 5000 people and serves around five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF.

About Avelo

Avelo is the technology partner that connects the entire industry more effectively than ever before.

It’s reshaping financial services and redefining how companies interact with each other. Avelo has intertwined 1st Exchange, N4 Solutions and Screen Business to create a new force that will power the industry end to end.

From sole trader IFA to global financial players alike, Avelo can help make those powerful connections, across the board. So whatever challenges businesses may face in distributing products end-to-end – in all stages of the sales process, Avelo can help power the process.

The Exchange portal is the UK’s leading intermediary trading platform in the financial services market, used by over 32,000 registered users within authorised advisory firms. It provides online information and transaction services, with over 360 million client illustrations processed between March 2008 and March 2011.