LV= uses cookies to give you the best experience online and to provide anonymised, aggregated site usage data. You can find out what cookies we use and how you can disable them in our Cookie Policy. By continuing to use our website, you agree to our use of cookies in accordance with our cookie policy unless you have disabled them.

skip to main content

Catch up with the latest press releases from LV=

Large green heart

LV= Announces investment linked annuity masterclasses

Press release: 16/07/2012

Retirement specialist, LV= is hosting a series of master classes with annuity expert, Billy Burrows. The classes are designed to raise financial advisers' awareness of the benefits of investment-linked annuity products.

Two morning sessions will run on 17 and 20 July and will cover the alternatives to guaranteed annuities and how to maximise clients' income; how investment-linked annuities work; and the factors to consider when assessing suitability. Advisers will also be given guidance on how to discuss investment-linked annuities with clients.

Michelle Cutler, LV= Head of Investment Linked Annuities, said: "For those approaching retirement the need to make their income go further is a key concern. At a time when gilt yields are falling, a traditional guaranteed annuity is no longer the most appropriate retirement solution for many.

"There has been increased client interest in investment-linked annuities but, due to unfamiliarity with these products, some advisers don't include them when advising clients on retirement options. The aim of these master classes is to support advisers and help them to feel confident in discussing investment-linked annuities with their clients."

The LV= investment linked annuity master classes are taking place at LV='s offices as follows:

  • 17 July 2012 - 80 Cheapside, London

  • 20 July 2012 - 98 King Street, Manchester

To sign up for a free place financial advisers should contact Kim Soley on Kim.Soley@lvcom.

Notes to editors:


LV= employs 5000 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG.

Registered address: County Gates, Bournemouth BH1 2NF.