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Catch up with the latest press releases from LV=

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ABC Home product launches on Coversure

Press release: 02/04/2013

LV= Broker's ABC home insurance product is launching on Coversure. The launch means that the full range of LV= Broker products are now available via Coversure including ABC and Highway motor, commercial vehicle, motor trade, truck, fleet, and SME.

Coversure has close to 100 branches nationwide meaning the ABC home product will now be available to a wide range of potential new customers.

The launch of the ABC home product on Coversure is the next step in our strategy to increase the availability of our home product to brokers. We already have a great relationship with Coversure and this launch further builds on our partnership.

Michael Lawrence, LV= Broker Personal Lines Director

The addition of the ABC home product on our system has been widely welcomed by our franchisees. We are delighted that we now have the full range of LV= products available which cements our already excellent relationship.

Colin Dawson, Coversure Personal Lines Manager

For further information

For further information please contact:
Sally Silver, 0208 256 6896 / 07718 654 398,

About LV=

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.