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Catch up with the latest press releases from LV=

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ABC Home product launches on Berkeley Alexander Household Panel

Press release: 18/12/2013

LV= Broker's ABC home insurance product is now available on the Berkeley Alexander Quote & Buy Panel. The platform is used by over 3,000 mortgage brokers and financial advisers, which will open the product up to thousands of new customers.

The ABC home product provides buildings cover up to £1 million and contents cover up to £150,000. Trace and access cover is included as standard and additional options include cover for personal possessions, pedal cycles and legal expenses, as well as accidental damage cover.

I'm delighted to announce yet another expansion of our online household panel. This furthers our position as the GI provider of choice for mortgage brokers and IFA's looking to serve clients with a wide range of products from leading insurers, something we have invested heavily in achieving. It is a terrific boost to have one of the UK's leading insurers on board and stands as testament to our reputation in the market and commitment to providing advisers with a competitive and easy to use single sourcing system.

Geoff Hall, Managing Director at Berkeley Alexander

Berkeley Alexander has an excellent network in the UK and this partnership will enable us to expand our distribution to IFAs and mortgage brokers. Both Berkeley Alexander and LV= Broker are committed to making it easy for advisers to trade electronically with us and we are aligned in this goal. I look forward to a successful partnership working with them.

Michael Lawrence, Personal Lines Director at LV= Broker

For further information please contact:

Vanessa Chance,, 0208 2566 996 / 07947 380 074

About LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5,700 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.