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Catch up with the latest press releases from LV=

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ABC home product launches on Source panel

Press release: 25/10/2013

LV= Broker's ABC home insurance product is now available on the Source. The platform, used by over 10,000 mortgage advisers and IFAs, offers access to a wide range of general insurance products.

The ABC home product provides buildings cover up to £1 million and contents cover up to £150,000. Trace and access cover is included as standard and additional options include cover for personal possessions, pedal cycles and legal expenses, as well as accidental damage cover.

We are delighted to welcome LV= on board and increase our home insurance panel to 11 providers. Advisers can compare both price and cover levels on our platform so they can be confident that they are offering the very best insurance product to their customers.

Kevin Paterson, Source Managing Director

The launch of the ABC home product on the Source panel is the next step in our strategy to increase the availability of our home product to intermediaries. Source has excellent distribution through its network of IFAs and mortgage advisers and we are really pleased to be working in partnership with them.

Michael Lawrence, LV= Broker Personal Lines Director

LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5,700 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.