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Catch up with the latest press releases from LV=

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ABC home launches on Kwik-Fit

Press release: 03/05/2013

LV= Broker has launched its ABC home product on the Kwik-Fit Insurance panel. Kwik-Fit Insurance has offered the ABC motor product since 2007 and now offers the complete ABC range to its customers.

Kwik-Fit Insurance is one of the largest brokers in the UK and this deal will see the ABC home product become available to a large new audience.

Sales of the ABC motor product have been very strong on the Kwik-Fit Insurance panel so we are really pleased to have our home product available on the panel as well now. As one of the most established brokers in the UK launching via Kwik-Fit Insurance is a key milestone for us to continue to increase availability of the ABC home product.

Michael Lawrence, LV= Broker Personal Lines Director

The continual evolution of the Kwik-Fit home insurance offering presents a great opportunity for our business as we continue to target growth in this area. LV= Broker is an important partner and by offering the ABC home insurance product we hope to increase our standing in the home insurance market and offer better choice for customers across the UK.

June Lynch, Managing Director at Kwik-Fit Insurance

For further information please contact:

Vanessa Chance, Vanessa.chance@lv.com / 0208 2566 996


LV= Broker

LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5700 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.