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Catch up with the latest press releases from LV=

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ABC Home launches on Insure 4Retirement

Press release: 16/11/2012

LV= Broker has launched its ABC home insurance product on Insure4Retirement. This is the first collaboration between the two companies and is the first launch of the ABC home product with a specialist over-50's provider.

Michael Lawrence, LV= Broker Personal Lines Director, said "The launch of the ABC home product on Insure4Retirement is a key step in helping us to continue to increase the availability of home product through the broker channel. With people living longer and an ever growing population of people in or approaching retirement this is an attractive market for us to focus on."

Simon Stanney, Marketing Director of Insure4Retirement, commented: "We are delighted to be offering ABC home insurance from LV= on our panel. LV= is a well known insurer and this deal expands our product range meaning we can offer value for money insurance to even more customers in our target market."

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LV= Broker is part of the LV= group of companies, and incorporates Highway Insurance and ABC Insurance. LV= is a trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs 5500 people and serves over five million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trades unions.

LVFS is authorised and regulated by the Financial Services Authority, register number 110035. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.