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LV= responds to the 2014 Budget announcement

Press release: 19/03/2014

John Perks, Managing Director, LV= Retirement Solutions responds to the 2014 Budget:

“The Chancellor’s announcement today gives retirees more choice as to how they take the income from their pension fund. This is clearly a good thing. At LV= we offer a wide range of ‘at retirement’ solutions and we believe that the certainty and guaranteed income that annuities provide still have a place within the new retirement income landscape. However, we anticipate that other options will now be given more consideration. Today’s changes make it even more important that those approaching retirement seek advice in order to make the most of their pension fund. We fully support the government’s suggestion that people receive impartial retirement advice.”

For further information please contact:

Addy Frederick,, 020 8256 6909 / 07500 171810

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About LV=

LV= employs 5700 people and serves over five million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.