press release

LV= General Insurance appoints Chief Risk Officer

LV= General Insurance (GI), the UK’s third largest car insurer, has today announced that it has appointed Kieran O’Keeffe as Chief Risk Officer with immediate effect, subject to regulatory approval. He will report to Steve Treloar, Chief Executive of LV= General Insurance.

In his new role, Kieran will be responsible for leading the GI Risk and Capital functions and providing oversight of risk management across the GI business.

Kieran joined LV= in September 2016 as General Insurance Finance Director. Prior to that, he was Chief Financial Officer for General Insurance at the Co-op where he was responsible for all its finance activities, including capital management and reserving. From 2010 – 2013, Kieran also held a number of roles within the Risk function at Direct Line Group.

Commenting on his appointment, Steve Treloar said: “I’m delighted to have appointed Kieran to this key role within my executive team. As an industry, we continue to face uncertain times and it’s essential that we have a strong focus on risk and compliance. Kieran has extensive experience within the general insurance sector and this, combined with his financial and risk expertise, puts him in a very strong position to successfully manage our risk and compliance strategy. I’m confident he’ll do a fantastic job in this new role.”

Kieran O’Keeffe added: “I’m very happy to be taking up a role in a new capacity at such an exciting time for our General Insurance business, and I am looking forward to working closely with LV= and Allianz UK in the successful delivery of their strategic partnership.”

About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.

Press contact

Kaidee Horton (née Sibborn)
Head of Media (Corporate, General Insurance & Brand)
020 7634 4240
07738 274 568