press release

ABC car insurance now available on Brightside panel

LV= Broker has extended its partnership with Brightside Group and will now offer its ABC car insurance product to Brightside's e-Car and affinity partners, in addition to its Highway product.

ABC car insurance offers two levels of cover; comprehensive and third party fire and theft and is designed to cover older drivers with large family cars or executive vehicles, whilst the Highway product covers younger drivers with small cars.

Commenting on the deal:

"We are delighted to build on our existing relationship with LV= Broker, and offer our customers the ABC car product. The addition of this product continues our plans to target niche customers, and enables us to further expand our car insurance portfolio."

Paul Williams, CEO at Brightside Group plc

"Brightside is a key broker partner for us with an excellent distribution network across the UK. Our Highway product has been extremely popular with Brightside's e-Car and affinity partner customers and we are delighted to extend our partnership with the group."

Michael Lawrence, Personal Lines Director at LV= Broker


Notes to editors: 


About LV=

LV= employs over 6,000 people and serves over 5.8 million customers with a range of financial products. We are the UK's largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

We are currently the UK's number one brand for Insurance and Investments, according to the 2015 YouGov Brand Index Buzz Rankings.

We offer our services direct to consumers, as well as through IFAs and brokers, and through strategic partnerships with organisations such as ASDA, Nationwide Building Society and a range of trade unions.

Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. LVFS is a member of the ABI, the AFM and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.
Kaidee Horton
Head of Corporate Communications, General Insurance
07738 274568