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Corporate Responsibility

Our people and culture

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Creating an inclusive culture

Our members and customers trust our people to help them with some of the most important financial decisions they will make in life.

Our culture encourages our people to be the best they can be which is crucial for our ongoing success.

We believe we will continue to succeed if everyone at LV= truly lives our values every day.

We make every pound count
We will build a business that is Lean & Strong so we can achieve our goals over the long-term whilst continuing to grow member value.
We don't wait to be asked
Our people take the initiative so we up the pace of our work and the business.
We fight for better
Fighting for and leading the way in doing things that are in our customers’ best interests.
We make it feel special
We go to incredible lengths to deliver a caring service and keep the promises we make.

Find out more about our people and culture

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Our people and culture