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Corporate Responsibility

Investing in our communities

Large green heart

Our focus for 2017 has been to better understand the impact we make in communities. In June we became a member of the London Benchmarking Group so that we could better measure the impacts made through our commitment to the community.

We reached over 42000 people through our social programme

We want to create a lasting positive impact through a programme of activity, not only by way of donations, but by harnessing the power of our own people volunteering their time and fundraising. During 2017 our community contributions were worth over £373,000 to a variety of good causes and community projects.

To help decide how best to lend our support we have Regional Community Committees made up of employee volunteers in each of our offices. They continued to work with the London Benchmarking Group to better understand the impact of the £175,000 donated and support given to 228 charities during the year.

Our people donated over 2,500 volunteering hours

If you’re a charity, good cause or community project local to one of our 16 offices, you can contact one of our community committees to request support.

Regional Community Committees


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Community partnerships

Over the years we have created a number of community partnerships and built strong relationships with charities and community groups on programmes around shared interests.

Our longest standing partnership is LV= KidZone now in its eleventh year. Working with Bournemouth council and the RNLI, the scheme helps keep children safe along Bournemouth’s beaches. In 2017, around 40,000 wristbands were handed out to local and visiting families and they reunited 219 children, an all-time record number of lost children, on average within just six minutes, with their loved ones.

Age UK logo
Autoraise logo
LV= Kidzone logo

A more recent partnership is with AutoRaise, the vehicle repair industry’s charity tackling the industry-wide skills shortage. As a car insurer, we know that our customers need their vehicles to be repaired to a safe and high standard by highly skilled people and as a platinum partner with AutoRaise, we’re working with the charity to help attract the next generation of apprentices and raise the profile of the benefits that a career in the repair industry can bring.

Loneliness continues to be a big society concern and we’ve strengthened our commitment in 2017 (by increasing the number of employees by 50% to sixty volunteers) to take part in Age UK’s telephone befriending service. During the year, our people have made over 950 calls to those in society who may not otherwise get to speak to another human being.

Community fundraising

It isn’t just the close to home charities and community projects that bring out the best in our people, for over a decade we’ve been supporting national fundraising events like Children in Need, Comic Relief and Macmillan Coffee Morning. In 2017 our peoples’ fundraising meant these charities received over £33,000. It is not only their fundraising that helped these charities, as we continue to be one of Children in Need’s official call centres for their telethon event in November, with over 100 of our people volunteering and taking over 1,500 calls and £60,000 in donations on the night.

Our payroll giving and £ for £ charity matching schemes continue to support our people as they raise funds for causes close to their own hearts.

We also now have over half of all of our people donating the odd pence from their net pay each month through Pennies for Charity, raising over £18,600 in 2017, which was distributed to a local charity voted for by each office.

Extra support for members

The Member Care Line is an additional benefit available to all members offering a 24-hour telephone advice line where members can access legal, medical and counselling support. In 2017 advisers dealt with 1,064 calls from members seeking assistance, at a cost of £42,000.

First established in 2012, the Member Community Fund ran for the first six months of 2017 with £20,000 distributed to The Pod charity, ACT for SMA and The Encephalitis Society.

The Member Support Fund was set up in 2001 to help members in financial hardship. During the last decade, this Fund awarded over £450,000 to more than 500 members and their families. During the year, the Member Support Fund has supported 40 members with over £50,000 and became part of Green Heart support at the end of June.

Members who choose to take out car, home, pet, travel, caravan, motorbike or classic car insurance with us can receive between 5-10% off the price of their premium. This financial benefit amounted to £2,154,540 of direct value to members in 2017.

Our stories

Read our stories about how we invest in our communities.

Partnership with Age UK

At LV=, we are keen to continue lending support and help to make a difference to those who may be lonely or isolated.

elderly person wearing glasses

Successful summer for LV= KidZone

LV= proudly sponsor KidZone, a scheme that issues free colour-coded wristbands to children that match-up with clearly marked sections of the Bournemouth seafront.

People on the beach

Partnership with Autoraise

We're delighted to announce that we are now a Platinum Partner of Autoraise, the Vehicle Repair Industry's charity.

Autoraise logo

Supporting Children in Need

Pudsey the bear visited the LV= offices on 13th November to find out about all the wonderful fundraising activities staff had organised to raise money for Children in Need.

Children in need charity event

See our Investing in our Communities pages from our Annual Report and Accounts

An image of a PDF document

Investing in our communities