Investing in our communities

Here for our communities

Our values

Since 1843 our values have been a big part of who we are

We've always remained focused on helping communities to develop and flourish.

We believe that it is vital to support our communities, especially those that are near our offices, and have a special place in our employee's hearts.

We have a number of ways we give back to both our local and national communities, including:

  • community investment
  • volunteering
  • community partnerships
  • community fundraising
  • member support

In 2020 we committed to helping a wide range of charities and good causes through community investment, partnerships and fundraising. We also extended our usual support to members so we could reach even more people going through a difficult time. And although the pandemic sadly meant our people couldn’t get out and about in the community, it didn’t stop them from finding inventive ways to do great things. 

Our vision

Our aim is to have a lasting impact, help to create confident communities and support local causes

Community investment

In each of the three locations from where we operate, Bournemouth, Exeter and Hitchin, we have Regional Community Committees which are run by our own employees. Despite working from home, they continued to collaborate as a group and distributed £15,000 to national and local charities. This included ‘festive’ donations that our Committees made at the end of a really tough year for many charitable organisations. These particular donations were voted for by our people. 

To show our thanks to NHS staff and key workers, who put their own lives on the line to help those in need, we arranged some extra special packages. 

Giving a slice of love

Through a local campaign, we arranged for 100 pizzas to be delivered to NHS staff at the Royal Bournemouth Hospital. We wanted to make sure that cooking a meal was the last thing on their minds after a long shift.

Giving a bowl of love

Communities rely on care homes and the amazing people who work there. Two care homes near our Exeter office were sent a little boost. We delivered healthy fruit hampers to be shared amongst their staff.

Giving a box of love

The people who keep our support services going can often get overlooked. We showed our appreciation to train drivers, station staff, bus drivers and refuse collectors with treat hampers sent to essential workers near our Exeter and Hitchin offices.


We want to create a lasting positive impact through a programme of activity, not only by way of donations, but by harnessing the power of our own people volunteering their time and fundraising.

Our people consistently get out and about in their community and donate to fundraising events hosted in their office. Many of them have also completed their own challenges like running the London Marathon.

Community partnerships

LV= Kidzone

With an element of freedom over the summer months in 2020, many of the UK decided to holiday at home. This meant that our longest partnership, LV= KidZone, stepped back into action for the 14th year to keep children safe along Bournemouth and Poole beaches. The scheme, run by Bournemouth, Christchurch and Poole Council, reunites lost children who are separated from parents, carers or guardians.

  • 20,000 wristbands were given out over the summer holiday
  • 119 missing children were found
  • The average age of a missing child was 7
  • It took on average 11 minutes to reunite a lost child with their loved ones 


Maggie’s is a cancer charity that provides free emotional and practical support to those living with cancer. With 24 centres built by leading architects beside NHS hospitals across the UK, they help thousands of cancer patients and their loved ones each year. With Maggie’s by our side we’re able to provide our members with a better experience if they have to make a claim.

In 2019 we began a partnership with the cancer charity Maggie’s. Since then, our marketing team have taken part in personal fundraising to show their support. During 2020 they took on a whole host of challenges and collectively raised an impressive £10,000. This included sponsoring Maggie’s Carols in the Kitchen, a wonderful at home carol concert hosted by journalist and newsreader Fiona Bruce in December.

Some of the marketing team’s fundraising events:

  • 20 challenges in 8 weeks which included head shaving, Christmas wreath making and quiz hosting
  • Baking competitions
  • Exercise challenges

Community fundraising

Charity Matching

Another important part of giving something back to our communities is our Charity Matching scheme. Even though many national fundraising events, such as the 2020 London Marathon, couldn’t go ahead, our people still showed their dedication for charities close to their hearts. They ran virtual London Marathons, cycled indoors and held team Zoom challenges. In doing so they accumulated over £14,000 for charity. And with Charity Matching we were able to add another £6,500. 

We match £ for £ the amount our people raise. This is capped at £500 for one employee or £1,000 for a team of colleagues  

Pennies for charity

Another long-running and popular initiative is Pennies for Charity. We take the odd pennies in our people’s net salary and send these to chosen charities. 

In previous years our donations have been shared between three charities, each local to one of our offices. However, to show our ongoing support to Maggie’s, the home of cancer care, all of our pennies will go to them until at least the end of 2021. 

65% of our workforce are signed up and in 2020 our donations totalled just over £6,000.

We’ve been part of the scheme now for over a decade which is administered by Pennies from Heaven.

Member Support

When the UK went into lockdown, it became clear that many people would be faced with real financial implications due to furlough or unemployment. In March 2020 we quickly introduced payment breaks and a reduction in cover option to support our protection members. By the end of the year we had waived over £33,000 in policy premiums for 214 members and our reduction in cover option helped 50 members keep their valuable insurance in place but at a lower cost. This support will remain in place until at least the end of April 2021. Our Member Support Fund also continued to operate and supported a further 73 members with a financial grant, totalling just over £52,000.
Find out more about member benefits

Our community committees

If you’re a charity, good cause or community project local to one of our offices, you can contact your local committee to request support.

 Office  Email address
(Financial Services)
 [email protected]
Exeter  [email protected]
Hitchin  [email protected]
 Office  Email address
(Financial Services)
 [email protected]
Exeter  [email protected]
Hitchin  [email protected]


Investing in our communities information can be found in our Annual Report