YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across dozens of sectors simultaneously. It provides a real-time picture of individual's brand health, health of a set of key competitors and also within entire sectors. Results are delivered through an instant-access online reporting tool. Because the data is updated daily, any changes in public perception can be spotted immediately and acted on accordingly.
BrandIndex operates at a national and international level, allowing users to track brand perception in just one country, compare across multiple countries and/or monitor a global picture. BrandIndex can be used to gauge brand perception pre-pitch and then to aid campaign planning, as well as to monitor changes in perception throughout the campaign, during which users can pin-point any changes against specific dates, and the individual BrandIndex measures mean you can see which values are most affected.
YouGov's BrandIndex is currently tracking 3 distinct financial sectors: High Street Banks & Savings (27 brands), Cards Loans & Building Societies (36 brands) and finally the Insurance & Investments sector (30 brands).
Join the YouGov panel today and be part of a global community of people who share their opinions in return for points and rewards.
* Research conducted by YouGov found LV= in the top position on the BrandIndex Recommend measure when assessing the data collected between January 2018 and December 2018, excluding brands tracked for less than 3 months.
All data was collected using an online survey and respondents are members of the YouGov panel. The 26,851 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile.
The Recommend metric measures a consumer’s willingness to recommend a brand, hence the ambassadors and equity destroyers of the brands: Which of the following financial institutions would you recommend to a friend or colleague? / And which of the following financial institutions would you tell a friend or colleague to avoid?