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Proud to be the UK's most recommended insurer

YouGov Most Recommended Insurer

The UK's most recommended insurer

According to YouGov, we're the UK's most recommended insurer* and that's something that we're really proud of at LV=.

At LV=, we love to help you to protect the things you love most, so your recommendations for all of our insurance products, including our car, home, travel, pet and life insurance, really count.

Over 1,000 people join LV= every day** - isn't it time you joined us too?

About YouGov

YouGov is the most quoted authoritative measure of public opinion and consumer behaviour. From the very beginning, YouGov has been driven by one simple idea: The more people participate in the decisions made by the institutions that serve them, the better those decisions will be. Their panel of consumer members help us at LV= to better serve our customers.

Insurance products that are most recommended

We help you to protect the things you love with these most recommended insurance products:

You'll love our highly rated cover

Our insurance has been recognised and awarded

Car insurance

5 Star rated cover from the UK’s Most Recommended Insurer

More about car insurance

Home insurance

Home insurance cover that's rated 5 Stars by Defaqto

More about home insurance

Life insurance

Pays a lump sum if you die during the term of the plan

Over 50 life insurance

Pay a cash lump sum when you're no longer around to help towards funeral costs and unpaid bills

*Research conducted by YouGov found LV= in the top position on the BrandIndex Recommend measure when assessing the data collected between 1st March 2016 and 28th February 2017.

All data was collected using an online survey and respondents are members of the YouGov panel. The 28,580 strong research sample for this study was sampled and weighted to a UK nationally representative 18+ adult profile.

The Recommend metric measures a consumer’s willingness to recommend a brand, hence the ambassadors and equity destroyers of the brands: Which of the following financial institutions would you recommend to a friend or colleague? / And which of the following financial institutions would you tell a friend or colleague to avoid?

** Based on 555,380 new policies taken out between 1 March 2016 and 28 February 2017.

Information on YouGov BrandIndex

YouGov's BrandIndex is a daily measure of brand perception among the public, tracking many brands across dozens of sectors simultaneously. It provides a real-time picture of individual's brand health, health of a set of key competitors and also within entire sectors. Results are delivered through an instant-access online reporting tool. Because the data is updated daily, any changes in public perception can be spotted immediately and acted on accordingly.

BrandIndex operates at a national and international level, allowing users to track brand perception in just one country, compare across multiple countries and/or monitor a global picture. BrandIndex can be used to gauge brand perception pre-pitch and then to aid campaign planning, as well as to monitor changes in perception throughout the campaign, during which users can pin-point any changes against specific dates, and the individual BrandIndex measures mean you can see which values are most affected.

YouGov's BrandIndex is currently tracking 3 distinct financial sectors: High Street Banks & Savings (27 brands), Cards Loans & Building Societies (36 brands) and finally the Insurance & Investments sector (30 brands).

Join the YouGov panel today and be part of a global community of people who share their opinions in return for points and rewards.