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LV= Awards and recognition

Awards we've won

Here's a selection of some of our most prestigious awards

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The awards we win at LV= are extremely important to us, especially when we've been nominated by our customers or recognised by our industry peers. We'd like to thank everyone who has helped us earn these fantastic accolades.

Some of our products and services have also received a 5 Star Rating from independent financial research company, Defaqto. We're also the UK's most recommended insurer, according to research by YouGov. Visit the dedicated pages to find out more.


Our 2017 Awards

Moneywise Customer Service Awards 2017

Most Trusted Insurer

LV= was delighted to be recognised for the second year running as the overall Most Trusted insurer.

Moneywise Customer Service Awards 2017

Moneywise Customer Service Awards 2013-2017

Most Trusted Life Insurer

In 2017, consumers voted LV= as the winner of the Moneywise Most Trusted life insurer for the fifth year running.

Moneywise Customer Service Awards 2017

Investment Life & Pensions Moneyfacts Awards 2010-2017

Best Income Protection Provider and Best Pension service

Independent Financial Advisers up and down the country chose LV= as their winner of these two coveted awards. LV= also scooped a 5 Star Commendation for Best SIPP Provider too.

More on Income Protection and Pensions

HonestJohn.co.uk Award 2017

Highly Approved Trader award

Award winning consumer motoring website HonestJohn.co.uk has awarded LV= a 2017 Highly Approved Trader (HAT) Award for the following LV= products:

  • Car Insurance
  • Motorcycle Insurance
  • Caravan Insurance
  • Classic Car Insurance
Financial products highly approved trader - HonestJohn.co.uk

The site has approximately two million unique visitors each month and the HAT Awards are awarded at Honest John’s own discretion, and are to honour businesses that go the extra mile for customers.


Our 2016 Awards

Gold Standard Awards 2016

Individual Pensions, Retirement, Protection

Gold Standard Awards are awarded to companies for going above and beyond to fulfil customer needs and help build a better, more sustainable financial services sector in the UK.

LifeSearch Protection Awards 2016

Voted for by financial advisers and focussing on areas that help consumers and their families to be better protected and recognising achievements in the protection industry, LV= was thrilled to win three awards;

  • Best Services for New Customers
  • Best Income Protection Provider
  • Best Sales Material

Financial Adviser Service Awards 2016

We received 5 star awards for the following:

  • Life and Pensions

Claims Excellence Awards 2016

Insurance Times Claims Excellence Awards 2016 Winners
  • Claims Training Initiative of the Year
  • Fraud Prevention of the Year
  • Customer Care Initiative of the Year

These awards recognise the efforts of our post-sale teams.

UK Institute of Customer Service Satisfaction Index 2016

Customer Satisfaction (Insurer)

The Institute of customer service

An online survey of industry experts judged that LV= ranked in the top 5 for customer service in the financial services market.

UK Public Affairs Awards 2016

Corporate Campaign of the Year

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LV= was delighted to be awarded 2016 winner for its media and lobbying campaign to help improve consumer access to financial advice at retirement.