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About us

We're LV=

Company and member information

A bit about us and what we do

Our purpose is to help individuals and families live financially confident lives.

Laptop, piggy bank, coins, plant and two mugs

In 2023, we reached a historic milestone celebrating 180 years as a leading UK life and pensions mutual insurer. Our 1,300 colleagues help our members and customers to protect their income while they are working and maximise it when they stop. 

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications. As well as our relationship with financial advisers, our in-house advice team provide whole of market ‘at retirement’ advice and direct to consumer products. 

Over a million members and customers trust us to look after their futures, families and finances and we put them at the heart of all that we do. As an investment, protection, in-house advice and retirement specialist, we offer a range of products, services and advice including investments, life insuranceincome protection, and retirement income solutions such as equity releasefixed term annuities and drawdown products.

So, what would you like to know more about?

Our history

Take a trip back in time.

LV= today

Find out how we're transforming LV= for our existing and future members.

Membership matters

News for our members and information about member benefits.

Our 2023 financial results

All you need to know about how we performed in 2023 and more.

Our 2023 Sustainability Report

Information about our sustainability strategy and what we’re doing to tackle environmental, social and governance (ESG) issues.

Corporate governance

Here's how we oversee the business and information about the LV= Board.


Check out our LV= press releases and media statements.

Careers at LV=

Great perks, great people and plenty of opportunities to go far.

We’re carbon negative

This means that we’ve calculated our carbon emissions and offset 110% of our total emissions which has supported worthwhile projects.

Voted for by our colleagues in 2022, we supported the following projects:  

  • Amazon rainforest deforestation prevention
  • Wildlife sanctuary preservation
  • Improved cook stoves project

We will continue to maintain our carbon negative status, that we achieved during 2022, and work to identify and implement environmental improvement initiatives to further lower our carbon footprint.