Why choose LV= for over 50s life insurance?

With so many over 50s life insurance policies on the market, why should you trust LV= with your insurance needs? The answer is simple.

Competitive against competitors/we tick many boxes

Provider	No medical	Guaranteed acceptance	Guaranteed full pay-out
LV=			After one year
Sun Life Direct			After two years
Legal and General			After two years

Information sourced directly from product providers' Policy Summaries and websites on 10/04/2013.

10 Good reasons to choose LV= for your over 50s life insurance

1. We pay out after just one year

We guarantee full pay-out if you die after just one year. If you died before this we'd pay you the total amount you paid in premiums.

2. Guaranteed acceptance

There are no medicals, so if you're aged 50-80 and a UK resident, you are guaranteed to be accepted.

3. Choice of free gift

When you take out a 50 Plus plan with us you can choose between £30 M&S vouchers, a DAB radio or a digital photo frame. If your partner takes out a 50 Plus plan with us too, then they'll also get a free gift of their choice.

This gift will be sent out within 28 working days of us receiving your third monthly premium.

4. Option to add funeral benefit cover

By selecting the funeral benefit cover in your 50 Plus application, you can help your family even more by getting up to an extra 10% on top of your amount of cover. So for every £1,000 of your amount of cover that is used towards funeral costs, you could get an extra £100 (up to a maximum of £1,000).

5. Easy application process

98% of our customers found our application easy.

6. We have an easy claims process

We are committed to providing the highest possible level of service for our customers. Embracing technology, we’ve streamlined our buying and claiming processes to ensure they’re as quick and easy as possible for you.

7. Customer satisfaction

We’ve been looking after families since 1842 and are passionate about putting our customers at the centre of everything we do. Since 2010 over 97% of our Life and Retirement product customers have rated our service saying they are fairly/very/extremely satisfied which shows we are committed to maintaining these high standards.

8. Become a member

50 Plus plan policy holders instantly become LV= members. This gives you benefits such as:

Discount on car, home, pet and travel insurance products
24 hour member care line which could help you with criminal and civil law enquiries, health and medical questions as well as finding reliable tradesmen in an emergency.

9. Mutual not PLC

As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you. It’s mutually beneficial.

10. Proven track record

When you buy 50 Plus cover from LV= you get the reassurance of knowing that you’re part of our long history of providing financial security for our members and customers.

Get a 50 Plus plan quote