Watch our 50 Plus plan TV adverts

Transcript of advert

VO: Five minutes Ms Walters.

Julie: Nearly time to go. In life there are no retakes or rehearsals. We have just the one chance to do the best we can for the people we love.

The LV 50 Plus plan can help you do just that. It's especially for people aged between 50 and 80 living in the UK. With full cover after just one year, it'll pay out a cash lump sum when you're no longer around to help pay towards funeral costs or any other unpaid bills.

Anyone can take out cover starting from £5 a month but the more you pay the greater the amount of life cover you'll get and your monthly premium won't go up. You don't have to go to your GP and you don't have to answer any health questions. You're guaranteed to be accepted.

And there's a choice of free gift when your plan starts.

LV= have been looking after families for over 160 years, providing peace of mind for millions of people. And that's a lot of peace of mind.

For your free no-obligation information pack call LV= on 0800 163 153. That's 0800 163 153 or visit LV.com

Transcript of advert

George is in his allotment tending to his raspberries.

<Telephone number is on screen throughout> 0800 91 777 91

Talking to the camera he says:

George: Do you know, I love pottering about. There’s always so much to do but with a bit of planning it can be well worth the effort.

Well, it’s like that in life. Spending a bit of time now to prepare for the future can give you real peace of mind and it needn’t take long.

<Legal wording on screen for 10.6 seconds> For people aged 50-80 living in the UK. Cover pays out in full if you die after the first year.

The 50 Plus plan from LV= will give your loved ones a cash lump sum for when you're no longer around to help towards your funeral or any unpaid bills. It's for anyone aged between 50-80, living in the UK.

<LV= heart> Full cover after 1 year

And you’ll get full cover after just one year.

<LV= heart> £5 a month

It costs from £5 a month. You don’t have to answer any health questions so you’re guaranteed to be accepted.

<Legal wording on screen for 14.0 seconds> Premiums are payable for life and you could pay more than is paid out on death. If you stop paying early, cover stops, and you won’t get anything back. Cover is fixed so inflation means it will buy less in the future. Terms & Conditions apply.

<Cut to gift screen>

George VO: You get a free “thank you” gift after your plan has started.

<Cut back to George in the allotment>

George: LV= have been providing peace of mind for millions of people for over 160 years. For your free information pack, call 0800 91 777 91.

<Cut away to end screen> LV= 50 Plus plan. 0800 91 777 91 LV.com.

George VO: That’s 0800 91 777 91 or visit LV.com.