Over 50 Life Insurance

Our 50 Plus plan pays a lump sum when you’re no longer around

Guaranteed acceptance - no medical or health questions

Affordable life cover - starts from just £5 a month

9 out of 10 customers would recommend us

Over 50s plan with free gift

Take out an LV= 50 Plus plan and you'll receive a free gift. Simply choose your gift when you apply. If your partner takes out a 50 Plus plan too, then they'll also get a free gift of their choice.

£30 M&S vouchers

These are for you to spend on whatever you like. Indulge yourself with some delicious food, take your pick of the latest clothes and accessories, or add a little luxury to your home with something from their homeware range.

DAB radio

Listen to your favourite radio stations in clear digital quality sound. This easy to tune radio includes an LCD display so you can see what channel and music you are listening to and a radio alarm clock with sleep mode.

Digital photo frame

Do you have so many photos that it's tough to decide which ones to frame? With this gift you can watch a slideshow of your favourite snaps. It's compatible with all multimedia cards and memory sticks.

Information about your 50 Plus gift

You can choose your gift when you apply.
If you choose the DAB radio or the digital photo frame, we’ll send you a voucher to collect it from your nearest Argos store.
You can’t use these vouchers online.
If Argos run out of the gift you’ve chosen, we’ll send you a different one of the same value.
If you choose £30 worth of Marks & Spencer vouchers, we’ll send these to your home address.
We may change or withdraw this offer at any time.
We'll send your M&S vouchers or voucher for your gift within 28 working days once we've received your third monthly premium.
We may not give a gift where we determine, or reasonably suspect, that the terms of the free gift offer are being abused in any way.
We may also not give a gift to anyone who has previously held a 50 Plus plan or any similar guaranteed life cover plan with LV= and has subsequently cancelled that plan, or had it cancelled by us.This offer is limited to one gift per person.