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Over 50 Life Insurance

Three great reasons to choose the LV= 50 Plus plan...

  • Guaranteed acceptance - no health questions asked
  • Premiums starting from £7 a month (depending on age)
  • Full cover after just 12 months
YouGov - Most recommended insurer logo Moneywise - Most trusted life insurer LV=

Over 50s life insurance help and FAQs

People in the UK are living longer than ever, which makes planning for the future even important. Our over 50s life insurance is a simple and affordable way to help you do that. Here are some frequently asked questions we've been asked about our 50 Plus plan which you may find helpful before making your decision.

What is the cost of a funeral?

There are many factors to take into consideration when planning a funeral but we have done some research on the cost of a funeral here.

How much cover can I get?

The amount of cover you get for your 50 Plus plan monthly premium depends on your age. You can get cover of up to £25,000.

Why is there specific life insurance for the over 50s?

Unlike traditional life assurance, you can get covered with our 50 Plus plan regardless of any current health issues. You don't have to complete a lengthy questionnaire or take a medical before you get cover from us. Find out more about specific life insurance for the over 50s here.

Can I make my funeral easier for my loved ones?

When someone dies, it's a time of sadness. Yet there are practical things that need to be done – some of them simultaneously and quite soon. This can be very painful when grief and emotions are at their highest. You can help ease the strain on those left behind by planning your funeral in advance – and making sure that funds are available to pay for it.

How can I make a 50 Plus plan claim?

Visit our section dedicated to helping you make a claim on an over 50 life insurance product. Here you will find our phone number, email and postal address.

If you have a question which isn't answered above, you might like to search our interactive FAQs.

If you still can't find the answer you're looking for, you can contact us.

Please note that if your question is specific to your plan and not covered above, you may need to refer to your original plan documents or call one of our trained service agents.

Our over 50s life insurance application is quick and easy

You can phone us

Call our friendly UK-based team for more information or a quote:


0800 197 0517
Quoting offer code IELO

Textphone: 18001 0800 197 0517

8am - 8pm Monday to Friday
8am - 4pm on Saturday

Existing customer?

We may record and / or monitor calls for training and audit purposes.

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Speak to one of our agents for a quote or for more information about our over 50s life cover.

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