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Car Insurance from LV=

Our car insurance is great value, and lets you tailor your cover to just what you need.

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LV= car insurance

At LV=, we offer customers flexibility in obtaining suitable car insurance cover. Tailor make your car insurance cover by choosing from our affordable optional extras (including road rescue) to get the level of cover you want.

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Why choose LV= car insurance?

Our car insurance gives you:

  • a simple four-step quote process
  • up to 75% no-claim discount
  • a special online discount for new policies
  • a friendly and efficient 24-hour claim service
  • a UK-based call centre

Plus, you can add these options to your cover:

  • temporary replacement car service
  • cover for up to 180 days in EU countries
  • legal expenses up to £100,000
  • increased personal accident benefit from £10,000 to £100,000
  • Road Rescue

See all features and benefits of LV= car insurance

Award-winning car insurance

Defaqto 5-Star Car Insurance 2010

Independent financial research company, Defaqto, has awarded our car insurance its highest 5 Star Rating for the sixth year in a row.

Interested to see what other car insurance benefits we can offer you? Take a look at our comprehensive Car Insurance Features and Benefits table for more details.

For more information on our car insurance, select from our policy information documents below:

Car Insurance Policy Information (click to expand)


This gives you the information you need to know about our car insurance




Get Adobe ReaderOur PDFs open in a new window. You will need Adobe Acrobat Reader to view PDFs.  If you are using a screen reader that cannot read PDFs, then you can use an online conversion tool from Adobe .

You can get these and other documents from us in Braille, large print or audiotape by contacting us.


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† Based on Online independent research by Consumer Intelligence during 01 June 2010 to 30 June 2010.

^ The majority of our customers pay under £280 for comprehensive car insurance - based on new policy sales July 09 - June 10

Road Rescue is provided by Britannia Rescue. Britannia Rescue is a registered trade mark and is a trading style of the Liverpool Victoria group of companies.

LV= and Liverpool Victoria are registered trade marks of Liverpool Victoria Friendly Society Limited and LV= and LV= Liverpool Victoria are trading styles of the Liverpool Victoria group of companies. Liverpool Victoria Insurance Company Limited, registered in England and Wales No. 3232514 is authorised and regulated by the Financial Services Authority, register number 202965. 

Registered address for all companies: County Gates, Bournemouth, BH1 2NF. Tel: 01202 292333.

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Online discount for new car insurance customers

Car Insurance with LV=

enter telephone

Quoting offer code WMFC

8am - 9pm Mon to Fri
8am - 5pm Sat
9am - 5pm Sun

9am - 5pm Bank holidays

For Textphone call 18001 followed by the advertised number

To help continually improve customer service, calls may be monitored and/or recorded

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