LV= CELEBRATES LAUNCH OF FLEXIBLE RETIREMENT SOLUTIONS BUSINESS WITH A DAY AT THE RACES

Press Release for 19th March 2008

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Flexible Retirement Solutions provider LV= and a selection of Independent Financial Advisers (IFAs) enjoyed a day at Wetherby Races to celebrate the launch of its newly acquired flexible retirement solutions business.

The UK's largest friendly society, LV= (formerly known as Liverpool Victoria) hosted IFAs from the Newcastle, Yorkshire and Humberside regions and sponsored a race to get in to the spirit of the day. 
LV= announced the newly acquired flexible retirement solutions business following the successful completion of the acquisition of the new business operations of Tomorrow (formerly GE Life) from Swiss Re, on 31 December 2007. LV= gained four new UK sites as part of the deal – the new business operations in Hitchin, Hertfordshire, plus three regional sales offices. The number of employees across the LV= life and pensions business has grown from approximately 250 people to almost 600, with employees now based in Bournemouth, Hitchin, Exeter, and a number of regional sales offices in Manchester, Cardiff and London.

Pictured is the winning jockey and trainer of the LV= Retirement Solutions Handicap Hurdle.

From left to right: Richard McGrath, jockey; Pauline Robson; trainer; David Evans, Marketing & Sales Director at LV=.