New LV= website makes life easier for advisers

Press Release: 2nd December 2009

Justin Harper, head of adviser marketing at LV=, said: "We are delighted to announce the launch of our new adviser website. It was designed with one goal in mind – to make it as easy as possible for advisers to access information about LV= products and then transact business with us quickly and efficiently.

"Virtually all the information advisers need is just a couple of clicks away, so they can get the support they need with no hassle. A simplified log-in process, or the ability to use Unipass, means that getting quotes and submitting product applications is easier than ever.

“We are always looking at ways to improve the service we give to advisers and our new website is just one step along the way. Watch this space for further developments."

For more information visit: www.LV.com/adviser.

Anyone going to LV='s previous adviser website – www.LVAdviser.co.uk – will be re-directed automatically to the new site.

Notes to Editors:

LV=

LV= is a registered trademark of Liverpool Victoria Friendly Society Limited (LVFS) and a trading style of the Liverpool Victoria group of companies.

LV= employs more than 3,800 people, serves over 3.6m customers and members, and manages around £7bn on their behalf. We are also the UK's largest friendly society and a leading mutual financial services provider.

Liverpool Victoria Friendly Society Limited (LVFS) is authorised and regulated by the Financial Services Authority, register number. 110035. LVFS is a member of the ABI, AMI, AFS and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.