Life Insurance
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Life insurance - The basic facts
- Pays a lump sum if you die during the term of the plan. It's not a savings plan and you don't get anything back if you cancel.
- Choose the amount of cover or monthly amount you wish to spend starting from £5 a month.
- Choose the length of time you'd like the plan to last. After the insurance starts the premium and length of time is fixed.
- Option of choosing level or decreasing cover
(decreasing cover reduces the amount paid over time, level is fixed and won't keep up with inflation). - Cover of up to £500,000 (£300,000 if you're 56-65, or £200,000 if you're 66 to 69 when you apply).
The information on this page shouldn't be taken as advice. It's up to you to decide if it's right for you and you should speak to a Financial Adviser if you're not sure.
0800 756 8052 Quoting offer code IELO
Our lines are open Monday to Thursday 9am - 8pm. Or Fridays 9am - 5 pm. We offer advice on LV= products only. We may record and / or monitor calls for training and audit purposes. For textphone dial 18001 first
Additional policy benefits
- If you're diagnosed with a terminal illness during the plan term you can ask us to pay out your cover early.
- The terminal illness payment is 3% less than the original cover amount and your insurance plan will end after this payment.
- You can take out additional policies to increase the total amount of cover.
- The amount of cover available will be personalised to your individual circumstances such as your age and sex, and whether you smoke or not.
Important policy information
- Level cover has a fixed amount of cover it doesn't change. It won't keep up with inflation and will buy less in the future.
- You can't claim under a terminal illness in the last 12 months of the plan.
- After your plan has been issued, you can't change it.
- If you die, we'll normally pay the lump sum to your estate. Inheritance tax could apply to the part that's worth over £325,000 (tax years 2010/2011 to 2014/2015).
- If you stop paying your premiums, your cover may end.
How to buy LV= life insurance
All we ask is that you permanently live in the UK (not on a temporary work or study visa), you're aged 17 to 69 when your plan starts and your premium is at least £5 a month.
1. Please make sure you read the details about our life insurance product and the policy summary.
2. Decide how much cover you need or the amount each month you feel you can afford.
3. Decide the length of time you need the cover for.
4. Get a quote and if you're happy the cover meets your needs complete our online application.
If you're unsure about whether this product is suitable for you or you would like advice about our products please phone 0800 756 8052
Get a quote in seconds with full cover available in under 25 minutes.
Why choose LV=
At LV= it's our mission to treat people like family. As a friendly society our customers have a direct say in the way we run our business and as a result they're at the heart of any decisions.
- 99% of claims paid in 2010.
- Simple online application means you could be covered online instantly in less than 25 minutes.
- 85% of customers are covered online instantly with the majority of the others needing to answer only a few additional questions.
- Easy claims process with a video providing guidance.
If you'd like to know more about our life insurance cover, use our Frequently Asked Questions database where we provide more information about our life insurance policy and life cover in general.
Not sure about which life insurance to buy? See our life insurance comparison table.








